ICON 2024

Market America Worldwide | SHOP.COM  International Convention 2024

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We are excited to kickoff the Market America | SHOP.COM International Convention!

FULFILL YOUR DREAMS

Set yourself and your team up for success by attending the Market America Worldwide | SHOP.COM 2024 International Convention at the Greensboro Coliseum in Greensboro, North Carolina, the birthplace of Market America. Learn from top leaders, build your business, make new connections and more, don’t miss it, get your tickets now!


  • Wednesday August 21 – Event registration begins at 1pm, special events to follow (more information coming soon!)
  • Thursday August 22 - Saturday August 24 - General Session
  • Saturday August 24 evening – ICON Awards Ceremony
  • Sunday August 25 - MA Headquarters Tours & Breakout Sessions


Get Your Tickets Today!

Keynote Speakers

Decades of experience provided to you to build your best life through a unique entrepreneurial venture.

Host Hotel Information

Be where the action is!

Join us at the Host Hotel for Market America ICON 2024! The Marriott Greensboro Downtown hotel is the perfect location for our UnFranchise Owners to network and enjoy the downtown area of Greensboro, NC.


304 North Greene Street Greensboro, North Carolina 27401


We look forward to seeing you, but don't delay.

Book your room today!

Reserve Your Room

IMPORTANT EVENT INFORMATION

ICON 2024

We are thrilled to welcome you to the Market America Worldwide | SHOP.COM 2024 International Convention (ICON 2024), the premier event of the year where innovation, networking and business growth come together!


Don't forget to assign your tickets ahead of time to gain access to our new digital event program starting Wednesday, Aug. 21! 


Order Market America products now and enjoy free pickup during ICON. Place your orders now for product pickup at either the Greensboro Coliseum during ICON 2024 or at the corporate headquarters on Sunday, Aug. 25. All shipping, handling and product pickup fees are waived for all ICON 2024 product pickups! You can choose which pickup location during order checkout on UnFranchise.com or SHOPGLOBAL.COM. (Check UnFranchise News for more details on product pickup.)


Be sure you’re ready for all ICON 2024 events by downloading the UnFranchise Business App, UnFranchise Marketing App and SHOP.COM Mobile App, all available on Google Play and the iTunes App Store. And follow us on Instagram, Facebook, TikTok and YouTube!


If you need translation services, remember to bring your headphones received when you preregistered Wednesday afternoon.

Wear your new Market America merch to receive giveaways! 

Coming to the ICON Awards Ceremony and Party on Saturday at 8:00 p.m.? The dress code is cocktail/party. 

Be in your seats on time after lunch for amazing giveaways!


The Session

Join us on Wednesday, Aug. 21, 5:00 – 7:30 p.m. for a first look at the latest in skincare, beauty and Layered™ jewelry! This event is your opportunity to get together with Amber Ridinger McLaughlin and the Corporate Team while mixing and mingling with fellow entrepreneurs. It’s an intimate evening of fun and excitement to kick off ICON2024. The Session with Amber was a smash hit at #MALS2024 — don’t miss this one!

Register for The Session

Register for the First Look at the UnFranchise Business

A highlight of Wednesday’s events is the brand-new First Look Into the UnFranchise Business. Vice President Andrew Weissman will present this inaugural First Look from 7:30 – 8:15 p.m. at the Coliseum. It’s designed to pique the interest of prospective entrepreneurs with just enough information so they’ll want to learn more! Bring your prospects for this first look at what the UnFranchise Business can do for them — and their dreams. Click below to register for a First Look Into the UnFranchise Business.

Register for the First Look

Corporate Tour

You’ll see the new JR Ridinger statue in its place of honor right in front of the main entrance! Don’t miss your chance to also experience the JR Ridinger Museum, where you can relive magic moments and lessons from JR with iconic props like the tombstone, alarm clock, bean jar, hourglass, pumps, hamster wheel and more. But hurry because available tour times are going fast!

Reserve Your Time

IMPORTANT INFORMATION

Check out the agenda

It’s time to view the ICON 2024 agenda. Download it to your phone for easy viewing. Get ready to enjoy the show!


View the Concourse Map

Find your favorite brands and products and try some of the newest products! Check out the merchandise, and be sure to prepare for success by getting your tickets to the upcoming 2025 Market America Leadership School!


The time is now.

We believe you’re more than a 9-to-5. Do you?

-Earn commissions by promoting SHOP.COM exclusive brands you already use, trust, and love.

-Learn from industry-leading experts here at Market America Worldwide | SHOP.COM.

-Connect with thriving entrepreneurs who can empower your business.


Fat Joe, Grammy-Nominated Artist and President of Urban & Latino Development of Market America

UNLEASH YOUR FULL POTENTIAL


Pursue your passions and build a business that earns lucrative weekly commissions.*


TRANSFORM YOUR WORK-LIFE BALANCE


Work anytime, anywhere. You won’t miss your cubicle.

EMBRACE THE FREEDOM OF BEING YOUR OWN BOSS



Make a difference doing what you do best — at a larger scale.



* Earnings depicted are atypical and the success of any UnFranchise Owner will depend upon the amount of hard work, talent and dedication which they devote to building their Market America business. For typical earnings, see www.market-america.info/mais.

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